To make a visual story work you first need interesting characters, then a good story. These have neither, they are neither appealing and nor is the story interesting, it all very design by committee in other words bland boring and stupid. No kid, or adult is buying it.

I could even say that it's something of a self insult too to closely associate these two with the British steel industry*, something that has been in massive decline for decades. It just says "welcome to the UK, all we have is past glory, nostalgia and decline". Urk....

I am willing to bet that for a bottle of booze any furry artist could come up with a better mascot set, and a better back story for them.

*Thinking about it do we even have a steel industry now?