I'm sure part of the big push for 3D in cinemas probably stems less from an actual want and more from the profit aspect. As well as being an easy excuse to charge a premium, it has benefits from an anti-piracy point of view (ie its harder for as many people to film the movie on their bog-standard phone), so its in their interests to insist everyone wants it!
As for pushing that through to TV, I suppose they just need something 'new' to market to keep buying premium-priced hardware, and as they've already pushed 3D at the cinema its an easy target to market to the home too. =:P
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Date: 2010-07-08 10:05 pm (UTC)As for pushing that through to TV, I suppose they just need something 'new' to market to keep buying premium-priced hardware, and as they've already pushed 3D at the cinema its an easy target to market to the home too. =:P